Key Health Benefits

Healthy Moods

In Asia, goji is known as the “happy berry” for its mood-enhancing qualities. It is believed that consistent consumption of goji induces a sense of well-being and cheerfulness.*

Healthy Vision

Goji berries contain naturally occurring beta-carotene, zeaxanthin and other mixed carotenoids which are known to support eye health.*

Antioxidant Levels

Goji berries possess a unique combination of flavonoids, vitamins, minerals and polysaccharides that are thought to be responsible for its antioxidant properties, which slow down the aging process by stopping the free radicals that are generated from the environment.*

Immunity

It is believed that goji's ability to support healthy immune function may be attributed to the naturally-occurring lycium barbarum glycoconjugate polysaccharides (LBGPs). These polysaccharides are glyconutrients that support healthy cell function among the different classes of immune cells.*

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For our Liquid Supplements (available at health food stores and specialty stores nationwide) please call 800-916-6642 for your nearest retailer.

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Q: How many carbohydrates/sugars/calories are in the GOJI100™ ? How do we know or how do we test for the polysaccharides in the goji?
A: GOJI100™ contains about 2.9 grams of carbohydrates per 1 oz in the form of polysaccharides. The amount of calories would be about 12Kcal/serving. We use HPLC (high performance liquid chromatography) Analysis which provides us with a "fingerprint of authenticity."
Q: What does ORAC stand for?
A: ORAC stands for oxygen radical absorbance capacity. It is a method of measuring antioxidant capacities of different foods, such as fruits, juices, vegetables and spices, and the food's ability to absorb oxidizing free radicals. A higher ORAC score indicates a greater antioxidant capacity for the food or juice.
Q: Where does the goji come from?
A: The lycium barbarum berry grows in several regions of Asia. Our goji berries are wild harvested from our farm in the Ning-xia (pronounced ning-ja) province of China. In China, this is the only region where goji berries are approved by the Chinese government to be used as medicine.

Q&A About Goji100

Q: Where do goji berries from Genesis Today Organic GOJI100™ come from?
A: The Lycium barbarum berry grows in several regions of Asia. Our Goji berries are wild-harvested from our farm in the Ningxia (pronounced ning-ja) province of China. This is the only region in China where Goji berries are approved by the Chinese government to be used for medicinal purposes.
Q: What’s in Goji berries that make them a superfruit?
A: Bursting with naturally occurring compounds and nutrients called polysaccharides, the Goji berry contains an impressive amount of minerals, amino acids, protein, fiber, and other unique ingredients found in no other food in the world. Every 1 oz serving of Genesis Today Organic GOJI100™ contains 30,000 mg of 100% pure, USDA certified organic, wild-harvested goji.
Q: What else can goji do?
A: Research suggests that Goji berries may have a protective effect on the cardiovascular system. They are also being studied for their potential protective effect on cells involved in neural processes and antioxidant effects. Goji contains other naturally-occurring compounds, such as betaine, scopoletin, beta-sitosterol, and zeaxanthins.*